Which Social Media Sites are Best Suited to Your Business

When choosing a suitable social media site for your business it is important that it is in fitting with the type of attention that you are hoping to attract to the site. As is the case with any product, service or promotional campaign it needs to be positioned in the right place, at the right time and to the right people in order for it to be a success.

To demonstrate this point further let us look at the example of the potential advertising campaigns of a business. The business in question will need to analyse what are the most effective ways of reaching their target audiences for their products and services. Depending on the type of business, the type of product or service being offered, the demographics of the target audience and the impression the business wants to make they will opt for different advertising tools. This can range from television ads, newspaper ads, billboards, sales promotions and the many options available online. It makes no sense for a business to advertise in a local newspaper if their target audience are mainly reached online and so on.

The same principle applies to social media sites. Some social media sites are more suited to particular types of businesses than others. A business will hold a clear advantage in the market if it is present on the correct social media sites, this being the same social media sites as their target audiences.

Facebook offers an excellent opportunity for businesses to avail of Business to Consumer (B2C) opportunities. The main audience that businesses target on Facebook are consumers or individuals who use the site. Facebook is an excellent means of developing awareness of a brand or product.  Facebook also offers consumers the chance to interact with a brand or company by having the opportunity to post queries or observations about a brand or product online and have the unique experience of having their query answered directly by the company.

Unlike Facebook, LinkedIn is a professional network and involves Business to Business (B2B) interaction. LinkedIn consists of purely professionals, therefore it is the perfect method to generate product, service or brand awareness among other businesses. LinkedIn offers the opportunity to create groups and this is an excellent way of involving customers and to advertise to people that you feel will benefit from your product or service.

Twitter can be used by businesses along with Facebook or LinkedIn or as a sole means of social media representation. Twitter allows business to keep consumers or other businesses up-to-date through short posts. A company’s presence on Twitter can be hugely beneficial if it is monitored correctly and updated regularity. It allows regular posts to be made and encourages interaction and feedback from customers. On the one hand, the very public domain of Twitter may not be advisable for businesses that do not respond well to negative posts. On the other hand, it is a priceless opportunity for businesses to respond successfully to negative posts and display their customer service skills.

As a general guideline of what social media sites to choose for different types of businesses the following examples will hopefully help to shed some light on the choice.

TYPE OF BUSINESS RECOMMENDED SOCIAL MEDIA SITE
Local businesses
Local shops
Small businesses… selling local produce, food, drink, services and so on
Facebook / Twitter
Professional services companies
Business accountants
Software programmers
Web site designers… selling specialised highly skilled products to other businesses
LinkedIn / Twitter
Businesses looking to promote their goods and create a buzz online while increasing their customer levels Facebook / Twitter
Businesses looking to network, create contact lists, find suppliers and buyers LinkedIn

Hopefully the above tips will help you to determine which social media sites are best suited to your business and help to successfully establish your business online.

Why are Social Media Sites Necessary for Your business to Remain Successful

It is safe to say that almost everything imaginable has developed some form of online presence in recent years. It should be no different for your business. There is a huge amount of activity online and it makes no sense to be missing out on what could be the start of something huge for your business. Social media allows contact between businesses and customers to develop into a two-way communication process with businesses not only promoting products and services but listening and responding to customer feedback. It is essentially about the customer’s experience and how a company can make itself as appealing as possible to the both current customers and potential customers online.

FACEBOOK

LINKEDIN

TWITTER

What is it? Facebook is a social networking site which is equally suitable for both businesses and individuals. LinkedIn is a social networking site which is specifically designed for a professional community. Twitter is a social networking and micro-blogging site designed for individuals and professionals alike.
What does it do? Facebook allows users to create a profile, send messages, upload photos and videos, advertise to determined demographics, and to create and promote public pages around specific topics. Members can establish networks with people that they are professionally linked to. LinkedIn displays members’ professional criteria including employment and education history. Twitter allows users to create posts no longer than 140 characters long, which are known as ‘tweets’.
Privacy Requirements Privacy settings are an optional extra however, remaining as a ‘public page’ will allow a company’s Facebook profile to remain searchable. LinkedIn requires that members confirm how they are connected through selecting a number of possible options The default settings on Twitter are public so anyone can follow a Twitter profile without being accepted to do so.
Cost A Facebook membership is free of charge. A basic membership on LinkedIn is free. However, it is possible to pay for a membership which offers more to users. Membership on Twitter is free. Although there is an option to pay for a ‘verified account’.
Advertising Advertising is available to businesses on Facebook with different price ranges depending on the size of the advertising campaign. Advertising on LinkedIn is available to businesses. Twitter has an option for ‘promoted tweets’ which is available to businesses for a small fee and is a means of advertising on Twitter. It ensures that posts are high ranking in relevant searches.
Advantages As people share a huge amount of personal information on Facebook it is possible to target users by specific demographics.Users choose to interact with a business so your posts and messages will only be viewed by those who have chosen to interact with you. You can be confident that your posts are reaching the right audience. Advertising on LinkedIn has proven hugely successful as all members on LinkedIn have established either their employment or education status. This makes it possible to target specific demographics and ensure it is your target audience that are aware of your campaigns. Posts on Twitter are saved to the Twitter website and are both searchable and public. Twitter allows customers and members of the public to interact instantly with a company and likewise allows businesses instant access to communicate with customers.
Important Points Facebook users can choose what pages and businesses they ’like’ and interact with.It is essential a company or product Facebook page is monitored to ensure positive feedback with customers and any negative comments made can be acted upon. Connections can only be created on LinkedIn with individuals with whom existing relationships already exist. These relationships will need to be verified before a link can be made. It is important to note that the public element to the Twitter application allows posts to be made freely by members of the public regarding businesses and products. It is vital that company Twitter accounts are constantly monitored, and customer queries are responded to as soon as possible.

When deciding on what social media outlet is best suited to your business it is important to first understand the purpose of the different social media outlets available and then decide which is best suited to generate awareness of your company online.

It is important to choose the social media site that you feel is the most appropriate for the type of service and products that your company offers customers.

The only thing left to do is to sign up and see how these social media sites can benefit your business!