Twitter is like a big chatroom with millions of people talking about different things. It can be hard to get heard among all the chatter. Many companies open a Twitter account and don’t know what to do next. Some business owners have unrealistic expectations of what Twitter can do for them. Most of us find it difficult to figure what tweets get the best response.
Luckily some number crunchers have produced stats to help us see how people behave on Twitter. Here are a few questions to ask yourself before plunging head first into the world of 140 characters or less.
What to tweet?
This is the big one. What should you tweet? Dan Zarella’s research shows the list of what type of content is most popular on Twitter. He’s also done lists of the most and least retweetable words. The most important thing, though, is to keep it interesting and relevant.
This question can be best answered by looking at what Pew Research found were the subjects people usually want to tweet about.
Why do people follow some people and not others? This is key. Dan Zarella looks at the titles people give themselves to attract followers. It’s no surprise that those who seem to be expert on a subject are more trusted than those with no credentials. But in the world of Twitter it’s easy to become a self-appointed authority just by adding the word ‘expert’ to your profile.
When to tweet?
According to a Hubspot report, the best times to tweet are Thursday and Friday between 3 and 5pm as well as between 9pm and 11pm. Many companies tweet only during regular office hours with less and less enthusiasm as the working week comes to a close.
It’s also important to space your tweets. Flooding your followers’ feeds with 5 or 10 tweets at once could lead to you losing them.
Younger adults aged 18-29 are still more likely to tweet but the numbers tweeting in the higher age brackets are steadily rising. Women are more likely to tweet than men, which could have implications for some brands. College-educated people have slightly higher than average tweeting numbers. Figures are from a Pew Research survey.
How to Tweet?
To make your Twitter marketing effective you must have access to relevant data and have clearly defined objectives.
Twitter can help you build relationships with customers rather than generating one-off sales.
Here are some useful links if you want to know more about making the best use of Twitter.