It is becoming very clear that there are SEO benefits to being on Google Plus. Google are using Google Plus to personalise search results, and showing a bias towards people and brands with Google Plus accounts. This is known as Google Plus Your World and already features on the US Google site. It seems to be only a matter of time before it’s rolled out world wide.
Here are some blogs to read on Google Plus and SEO:
The video above is from a blog post by Rand Fishkin at SEO Moz. It shows him doing a Google search for his own name and finding his Google Plus page outranks any other content, despite his active blogging on SEO. His advice is that every marketer should be on Google Plus.
Mashable have also written how the Google Plus button affects SEO. They found that having a + 1 button indirectly affects SEO by improving your click through rate.
A.J Kohn at Blind Five Year Old has looked at the internal search function of Google Plus and how it is laying the groundwork for social integration. He wrote that adding keywords to your profile can lead to much higher results.
Rory Martin at Social Media Today wrote about a white paper that experimented with the Google Plus 1 and Facebook Like buttons. SEO Effects discovered that, despite Facebook having more users, the Google Plus button was much more beneficial to brands.
Google has made recent changes to the ranking system to allow the best quality sites appear on the first page. Search engine optimisation (SEO) tricks and black hat techniques could now lead to a website being banned by Google.
So how do you appear top of Google?
Blogging is one of the best ways to boost your SEO on Google. It’s important to create content that is relevant to what people are searching for. Having a site that regularly updates can push you up the rankings. But it isn’t enough to publish lots of content stuffed with keywords that nobody wants to read. Google will weed you out. The quality of the content matters. Great content will naturally attract people and links to your site. Don’t forget to tell people about your blog posts on social media!
Make the most of inbound links pointing back to your site. This is not about using link farms. Once again it’s quality over quantity. You should focus on getting high quality links from popular and trusted websites. A link from a relevant website using the same keywords will rank higher than one from a website on a completely different topic. Use anchor text around relevant keywords rather than the common ‘click here’. For example, if you’re Joe Bloggs, Landscape Gardener – it is better to wrap the link in your job title than your name.
3. Be social
Social media can be a great way to drive traffic to your site. Make sure that all your social media profiles link back to your site. If your fans or followers are activethey will like, retweet and share what you’re posting from your site. Another site to keep in mind is Google Plus, which has a +1 button. It’s not entire clear yet exactly how this is impacting on SEO. Google has stated that Google Plus users blocking a site could definitely lead to lower search engine rankings. This seems to suggest that users +1-ing your site could lead to higher search rankings. Yet another reason to focus on quality content.
4. Get on Google Places
When a user searches for a product or service, Google assumes they’d prefer somebody local. Google Places pages will appear at the top of the organic search rankings. You should set a Google Places page for your business linking to your website. Make sure to verify you are the business owner. You can then add photos and regularly update the page with deals and news.
You may not get Google highest search ranking over night, but over time if you focus on quality content and follow these tips, Google should follow.