Using analytics in marketing

Graphic showing a left/right brain

Marketing needs creativity and analysis


Times are changing Р marketers are no longer just creative types with copywriting skills and social media know-how. We also need to understand how to use web analytics.

This is not the enemy of creativity it may appear. Applying analytics can help track campaigns, allowing you to try different avenues and only repeat what works.

Today I read some handy tips for creating an analytics-driven marketing culture that Chatterhound recommends for progressive marketers.



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